1968 Pontiac GTO
This is probably the most famous advertisement that few people actually saw. The year was 1968. Pontiac was on a roll with its Pontiac GTO advertising with its blend of performance imagery and tiger theme.
However, GM management decreed that no division could produce ads that encouraged reckless driving. So how could Pontiac show off the performance of its GTO? They did it by creating the perfect implied ad. The ad looks harmless enough: two men sitting in a Verdoro Green 1968 Pontiac GTO in the crossover median of a road by some trees. The ad copy reads “The Great One by Pontiac. You know the rest of the story.” “The Great One” referred to the GTO but what was the “rest of the story?” The sign behind the car gave the answer. Woodward Avenue in Detroit was the place for street drag racing and was famous nationwide. Therefore, the knowledgeable reader realized that the two men were waiting for someone to race. Unfortunately, GM management saw the hidden meaning too. The ad ran just once, in the March 1967 (?) issue of Motor Trend, before GM Management ordered it pulled.
Related articles
- Bad-a.ss Chevy Camaro by Chrome & Carbon
- 1967 CHEVROLET CAMARO STREET FIGHTER
- 1967 SHELBY GT500 SUPER SNAKE IS THE MOST EXPENSIVE MUSTANG EVER SOLD
- 1968 Ford Mustang Bullitt Headed to Silverstone Auctions
- Chevrolet limit number of 2010 Camaro Indy 500 Pace Car replicas
- 1967 Ford Shelby GT500E SuperSnake Eleanor