Lamborghini decided it's time to try again. For now, the new, sleeker-looking Urus SUV is just a concept vehicle. But it's clear that Lamborghini fully intends to produce this vehicle or something very much like it. In fact, it could produce as many as 3,000 per year, which would make it the largest-selling Lamborghini model by far.The Urus, just unveiled at the Beijing Auto Show, is a 600 horsepower "crossover" with huge 24-inch wheels and a 600 horsepower engine. Like most of Lamborghini's cars, the Urus has full-time all-wheel-drive with a focus on on-road performance.
The Urus's interior has lots of exposed carbon fiber. The lighweight but strong -- and super-expensive -- material is visible in the center tunnel between the seats and even between the cushions on the seats.
The seating position, Lamborghini says, is "lower and flatter" than in any competing SUV.
Behind the steering wheel are shift paddles for the SUV's transmission and a programmable information screen.The Urus concept vehicle doesn't have conventional side mirrors. Instead, the driver looks at video screens in the left and right sides of the cockpits. The images displayed there come from small video cameras mounted on the sides of the SUV.The Urus is environmentally friendly, too, relatively speaking. According to Lamborghini, it will emit the least carbon dioxide, a gas blamed for global warning, of any vehicle in its class.