The new Ford Atlas Concept, which previews the future of America's best-selling pickup truck for the past 36 years and the best-selling vehicle overall for 31 straight years, the F-150, has been named by the editors of Autoweek magazine, the "Most Significant vehicle of the 2013 North American International Auto Show (NAIAS)".
Bob Gritzinger, Autoweek executive editor, explains why:
“The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats. Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost with Auto Start-Stop technology also signals why Atlas is a real game changer.”