The 5.0 V-8 is back, and it’s better than ever with an all-new engine that uses twin independent variable camshaft timing to deliver an amazing 412 horsepower and 26 mpg. The advertising campaign for the new 2011 Mustang GT 5.0 will showcase that prowess in three print ads featuring the tagline: All Legend. No Compromise.
“Hard-core Mustang fans have been waiting for the new 5.0 engine, so we will be advertising in a variety of enthusiast magazines, such as MOTOR TREND, CAR and DRIVER and Popular Mechanics,” said Piedrahita. “And we will continue to have a strong presence at many enthusiast events, including NASCAR, NHRA, Formula Drift, Barrett-Jackson and various club events.”
In addition to print media, the new 5.0 will be featured prominently in digital advertising on enthusiast sites. The 5.0-liter engine also will continue to be highlighted in the Mustang Boss 302R running in the Grand-Am Continental Tire Sports Car Challenge race series.
Custom 2011 Ford Mustang 5.0 and V-6 go on the road with the DUB tour
Two hot custom Mustangs will go on the road with the DUB Magazine tour, which travels to various cities across the country through November.
The 2011 Ford Mustang 5.0 that DUB Magazine tricked out for Grammy Award-winning artist Nelly will be on display at the show. The vehicle features a glossy black exterior paint job, flat black racing stripes, and 22-inch Pirelli tires in the front and 24-inch tires at the rear. Also part of the tour will be the 2011 DUB Edition Ford Mustang V-6, which Ford will begin producing in August 2010.
“The Mustang is such an iconic muscle car and has always been a customizer’s favorite,” said Myles Kovacs, co-founder and president of DUB Magazine. “The DUB Edition Mustang stays true to its roots, but I think we’ve successfully brought a ton of hustle to the muscle.”